History Of Zara Brand
Today zara is present in 73 countries with a network of more than 1 540 stores ideally located in major cities.
History of zara brand. Few clothing brands keep up with the latest fashion are of high quality and yet affordable. Zara was founded in the year 1975. Zara brand products currently compete in what is called the fast fashion industry.
With its dramatic introduction of the concept of fast fashion retail since it was founded in 1975 in spain zara aspires to create responsible passion for fashion amongst a broad spectrum of consumers spread across different cultures and age groups. The company specializes in fast fashion and products include clothing accessories shoes swimwear beauty and perfumes. In 2003 enjoying being the eye candy among the fashion followers zara entered the home furnishing market by opening the first zara home store.
However if these are poorly managed and operated there is a possibility of tarnishing the brand and the image that zara has created. Zara the world most successful fashion retail brand was founded in 1975 in spain by amancio ortega and rosalía mera with the budget of 30 euros. Zara as of 2017 manages up to 20 clothing collections a year.
Zara is a spanish clothes and accessories brand it is the flagship brand of the inditex group. Zara is known for its varied products for women the cut design and material of the clothes are top notch leading zara to be one of the most desired brands by women. Zara also faces risks to its image and therefore has to be very careful in regards to franchising and joint ventures.
Zara surprisingly produces 1000 new designs every year as they promise its customers the best and the latest clothing. It is the largest company in the inditex group the world s largest apparel retailer. About zara history zara a spanish brand of clothing founded by the visionary amancio ortega gaona and rosalia mera in artexio galicia.
Zara is one of the world s most successful fashion retail brands if not the most successful one. Fast fashion is a trend in the fashion industry where companies produce and sell new clothing trends within the market as quickly and cheaply as possible fernando 2015. The zara symbol is just a combination of four latin letters which is known worldwide.
They wanted to name their shop zorba after the film zorba but there was already a bar in the same street with that name. It is probably the amalgamation of all these qualities that made zara the spanish clothing brand become the go to fashion brand for all. Everything else is a history.
It is one of the major selling brand of one of the biggest fashion retailer inditex. Zara brand products are part of the inditex group which was founded by amancio ortega.
